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Brand & Domain Monitoring
Access Point Consulting’s Brand and Domain Monitoring Service protects your business’ reputation and brand by keeping you informed of trademark, service mark, and intellectual property use across the internet. And we protect your network and computing assets by constantly monitoring activity at your web site — for most companies, the most public and open interface with the rest of the world.
The internet is a brutal environment
A company’s brand is often its most valuable asset. When that asset is available for anyone to cut, copy, modify, and discuss online, though, the asset can be profoundly de-valued. Doing something about malicious damage to a brand is hard enough, but it’s impossible if the company doesn’t know damage is being done until that damage reaches the disaster stage. And the same technology that spreads your message and takes orders from your customers — your web site — can be a portal of entry for criminals, competitors, and vandals.
Your brand is under attack
In an era that sees everyone with a platform and few with meaningful filters––lies, smears, and fictions about your brand can abound. And in the far-flung reaches of the web, brand damage can grow to dangerous levels before you even know people are talking about you.
The web is an open door
When your website is a critical portal from you to your customers, it can't be difficult to use. But what happens when the pathway created for customers, starts to gain traffic from external threat actors? Will your organization have visibility into who's knocking at the door––be it your customers or, in the worst case, an attacker posing as your customer's account?
Fraud hurts everyone
Your website and its business processes, when cloned and impersonated by attackers, can become a dangerous launching pad for fraudulent campaigns against your employees or your customers. Even if your website being cloned or your brand being impersonated by an attacker is outside of your control, a scammed or defrauded customer will still associate the negative occurrence with your brand.
You have competitors
Proactive defense for your brand means monitoring your competitors as well as criminals. Not only will competitors attack your brand through advertising, there can be social media “whisper campaigns,” and far less savory (and legal) activities involving malware or DDoS as a service. We’ve also seen proactive domain registration with competitors using your brand to drive business to their websites.
Active monitoring for your online brand and web page
Access Point Consulting looks outward to find mentions of and activities around your brand and intellectual property wherever they appear on the internet. Our monitoring includes use of trademarks, logos, and brand names across the internet. In addition, we look for information indicating fraudulent activity and potential damage to your reputation and your customer finances. Our analysts also look inward to find possibilities for attacks through your web site and the business processes for which it’s the front end.
Fraud detection and prevention
We actively look for indications of fraudulent activity wherever they occur. Whether a criminal is trying to hijack a piece of your website or someone is using your logo to see counterfeit products, Access Point Consulting hunts the criminal activity and stops it. Our consultants don’t stop with searches for financial fraud, either; they monitor for and prevent fraudulent activities that could result in regulatory fines or legal issues. Oftentimes we’ve caught and stopped attackers dead in their tracks, in the middle of their attack campaign. The criminals generally follow the path of least resistance and move onto an easier target.
We find brand abuse and theft
Access Point Consulting finds mentions of and activities around your brand and intellectual property wherever they appear on the internet. Our analysts look for mentions and unauthorized use of trademarks, logos, and brand names across websites and social media. In addition, we go deep underground to detect compromised corporate credentials, customer accounts, stolen intellectual property, and discussions about your brand in forums on the dark web.
We monitor new sites
New websites that look like yours, act like yours, have URLs that are similar to yours, and exist only to commit fraud against your potential customers are created every day. Access Point Consulting analysts monitor the internet for those sites, find them, and work to quickly see them shut down.
We find attacks first
Access Point Consulting continuously monitors your company domain for potential threats, including phishing attacks, domain hijacking, and other malicious activities. We keep watch for activities that could take credentials, personally identifiable information, or sensitive intellectual property from your website. And because we are constantly monitoring the internet, we detect fake social media profiles or email domains used in business email compromise.
We find fake news
Our consultants will identify and address false or harmful information circulating online. We share the information with you so non-computer professionals in marketing and public relations can coordinate their response, as well. Access Point Consulting is a key part of a rapid response to false and fake information that can damage your company’s reputation.
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What Our Clients Are Saying
The team blended really well together with our team at Jefferson. The Access Point team was always available and provided the right documentation. Overall, working with Access Point was a great experience for me.
Working with Access Point has been a game changer. Their expertise in cybersecurity, coupled with their strategic approach to risk management and ISO 27001 preparation was highly valuable. They provided actionable recommendations and aided our team in implementing measures appropriate to our needs, giving us confidence in our data protection.
The cyber risk to internet-connected organizations is real. Access Point has the knowledge, experience, and expert resources to support my cybersecurity, compliance, and audit needs. They know how to guide organizations through the minefield of cybersecurity, adeptly balancing and prioritizing compliance requirements and right-sized services ensuring the safety and resiliency of my data assets and applications. Access Point is my partner and CISO, and the reason I do not lay awake at night worrying about cybersecurity and compliance.
"Access Point is more than staff augmentation. We don't have someone that we're just assigning tickets to and they’re processing. We have someone who's helping leadership, helping to set strategy, and helping us answer our customers’ questions. When done right, it doesn't have to be an additional management headache.”
Access Point’s expertise in cybersecurity operations is remarkable. They helped establish our robust incident response team and implemented advanced monitoring and detection systems, tailoring solutions to our specific needs.
